Right now, Realme announced a new product strategy for India. He will bring more AIoT and lifestyle products
The Indian CEO of realme company Madhav Sheth today announced Realme’s new product strategy – 1 + 4 + N – which means – 1 core product, 4 smart hubs, and N AIOT product. It is now important to determine which products are within each of these categories. It is not difficult to understand what Realme means with the new product philosophy.
Realme’s 1+4+N Strategy
First, the company will concentrate on one main product. Realme started as a smartphone brand and there are many of them. It is natural for the company to place mobile devices at the core of its product portfolio. According to a recent report, Realme will prioritize smartphones for the foreseeable future. The company will have smartphones at the core and together with the Realme Link app, they will be key to managing the company’s current and future AIoT products.
Moving towards the Smart Hub, the company has four product categories on this range – Smart TV, Smart Watch, Smart Speaker, and Smart Earphones. The only product that still needs to be announced is the smart speaker. However, the CEO revealed that the company will soon unveil it with stylish smartwatches, high-end TVs, and smart headphones.
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When it comes to N AIOT products, Realme states that “N” will refer to its commitment to bring in new AIOT and lifestyle products. The list of these products includes Car Charger, Smart Lock, Smart Plug, Smart Scale, and others. The company shared an image to give us a better idea of its 1 + 4 + N product strategy.
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Realme has just invested in production for the manufacture of locally made TV products and TV motherboards to give strong support to “Make in India”. Once set up, the company’s 32-inch, and 43-inch TV models will be made in India.